Executive Summary Traditional SEO is evolving into Generative Engine Optimization (GEO) as AI systems reshape search behavior. Businesses must optimize for AI-driven platforms like ChatGPT, Perplexity, and Google’s AI Overviews while maintaining traditional search visibility. Success requires structured content, conversational language, proprietary data, and technical optimization that helps AI systems understand and cite your content. […]
The Zilker Partners’ Approach to Local …
Local businesses thrive on community connections and online visibility. Nearly half of all Google searches involve people seeking local information—whether it’s a nearby retailer, a trusted healthcare provider, or a local service. This means your business’s digital presence in the local market is more crucial than ever. But winning at local digital marketing isn’t just […]
The Emerging Trends of the Gig Economy
The gig economy has reshaped the employment landscape, offering flexibility and autonomy to workers while enabling businesses to tap into a diverse talent pool. This new labor model has grown exponentially, fueled by technological advancements and a shift in workforce preferences. According to a report by FinancesOnline, the global gig economy is projected to generate […]
Zilker Partners’ Approach to the Chang …
We recently announced we are expanding our recruiting and digital marketing services, focusing more heavily on Executive Search in our recruiting efforts and investing in even more capabilities in Digital Marketing. The driver is the same for both initiatives: the business climate is changing rapidly, and our goal at Zilker Partners is to always stay […]
The State of Tech & Digital Compensatio …
The Gap Between Supply and Demand Widens It’s no secret that the volume of job openings far outpaces the number of applicants. The Wall Street Journal says there are nearly five million more job openings in the U.S than there are people looking for a job, and a record rate of people are quitting their […]
What Is the Value of SEO?
Everyone says they know they need to invest in SEO, but why? What is SEO and why is it considered an essential part of any marketing strategy? Whether your company is new or it’s been around awhile, SEO can be challenging. Many marketers think they understand it and invest in different tools to tackle it […]
How to Effectively Manage Remote Teams
We’re All in the Remote Boat Before COVID-19, just over 40% of people in the U.S. worked remotely at least some of the time. Since COVID-19, all 50 states have had varying levels of lockdown restrictions, forcing the vast majority of businesses in every industry to figure out how to enable some or all of […]
Why Digital Doesn’t Always Mean Technical
Blurred Lines The lines of traditional marketing and digital roles are becoming blurred with traditional technical roles in organizations. In the past, IT housed the technical staff only. Going way back, IT’s job was to offer in-house break-fix services, safeguard the company’s sensitive data behind firewalls, protect employees from malware, and perhaps maintain on-premise software […]
Why Agile Projects Can Go Wrong
The Rise of Agile Agile has been the go-to software development approach for many project managers for nearly a decade. Introduced into software development in 2001, Agile is based on 12 principles around four main development characteristics: 1. Iterative, incremental and evolutionary 2. Efficient and face-to-face communication 3. Very short feedback look and adaptation cycle […]
5 Cardinal Rules of Web Development and Desi …
What Do Austin Web Developers Know? One of the most in-demand jobs we see in Austin is for web design and development. Websites have changed over the past few years and look nothing like what they did in the past. They are cleaner, simpler and get to the point faster. While websites may look streamlined, […]
