Our client is an e-commerce company that designs and manufactures personalized products. They are a "people-first" organization that relentlessly offers the utmost customer and employee satisfaction. They are looking to add a PPC (Pay-PerClick) Specialist to their growing marketing team.
The PPC Specialist will own this segment of the business as a pay-per-click SME. This individual will be responsible for:
-Monitoring PPC account activity daily (i.e. budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
-Create compelling, persuasive ad copy in SEM ads and on landing pages to drive conversions
-Analyze data in Google Analytics (and other analytics platforms) to make informed decisions and increase KPI's.
-Conduct keyword research and selection for pay-per-click campaigns.
-Create and manage Google Shopping campaigns
-Make suggestions for keyword driven content on search engine optimization (SEO) projects.
-Provide ongoing support of SEO initiatives including reporting, analysis, and optimization.
-Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites and reflects service line flight plan marketing efforts.
Required Skills & Qualifications
– 2-3 years of experience in pay-per-click and data analysis
– Expert with keyword building
– Strong knowledge of Google Shopping campaigns
– Experience in data analysis and reporting
– Experience managing large budgets
– Experience in start-up environments preferred
-Excellent communication, strong analytical thinking, self-starter mentality
-Strong SEO experience preferred but not required
-Bachelor's in Marketing, Digital Media, or related field, or equivalent work experience